Yiorgos Mesimeris. Fashion Stylist / Founder Hardclo
"Born and raised in Corfu, I had the pleasure from an early age to be in an environment surrounded by fashion, an environment that was the inspiration for my later career."
For several years his mother ran a clothing store. Growing up in such an environment, a 'love affair' was created with fashion, in which he always saw himself.
As a lover of minimalism, he could not resist studying architecture, which is part of his recent work style. But fashion and styling were a substantial part of his life. So he decided to continue his studies in fashion design. Then he started working in Greek magazines while at the same time working next to Greek designers.
A big part of his life and the catalyst for the decision to create his brand, "HARD", was the three years he was the artistic director in clothing companies.
During this time, he realized what he wanted and what he wants to create.
"HARD was a creative way out of my main job as a fashion editor. It was a vision that later came true. I wanted to create a new world with a new alphabet. A world unknown even to me that I am still exploring it."
