Weekday's FW23 Campaign “The Class Of Not Giving A F*ck.”
Weekday is gearing up to make a powerful statement by introducing its Fall/Winter 2023 collection, aptly named "THE CLASS OF NOT GIVING A F*CK." This rebellious assortment embodies a carefree spirit, fearlessly embracing individual identities and defying societal norms.
Photographed by Osma Harvilahti, the campaign features a diverse and vibrant ensemble that perfectly represents the creative generation. Nona the Furry, Santana SexMachine the Drag Queen, Elsa the Larper, and Viggo the Metalhead confidently showcase their unique styles, celebrating their quirks and expressing their true selves.
The collection encapsulates this creative era's essence, offering a fresh and audacious take on essential wardrobe pieces. Faded denim uniforms, distressed jerseys with a bleached effect, and parachute-inspired garments adorned with lacing reflect Weekday's daring and experimental approach. An asymmetrical twist on the timeless tartan pattern adds an unconventional yet captivating element to the ensembles.
Kim Holm, Managing Director of Weekday, emphasizes the genuine value of this collection, stating, "This class represents the true essence of our brand, which is creating clothing for individuals who want to express themselves. It's a celebration of uniting as a creative collective."
Weekday's "The CLASS OF NOT GIVING A F*CK" collection will be available online and in stores starting July 19th.
