Salt & Pepper. Fashion Designer
A brand for the everyday woman, regardless of age. Neat, presentable and comfortable, Salt & Pepper is for the wonderful woman of today.
BYO: A few words about the brand!
S & P: Our brand was founded in 2012. We design for the modern woman, with a 90's influence (as we are 90's kids). We combine this with international trends that prevail every season. It is a brand that follows the American know-how in the manufacture of denim with a pinch of European aesthetics.
BYO: How would you describe the style of your clothes?
S & P: Denim from its "birth" is characterised for its street style and comfort. This is the core of our brand.
BYO: Who is in your team and how did you decide to create the Salt & Pepper jeans brand?
S & P: The team, or rather family, of Salt & Pepper jeans, is now a large one. But at its core, is Ioanna who is Salt and Vassilis, who is Pepper.
BYO: Who is your audience?
S & P: The everyday modern woman, regardless of age, who like to be neat, presentable and comfortable. The wonderful woman of today.
BYO: What do you think the Greek people want from a new brand?
S & P: Working for 9 years in this field, we believe that the Greek people definitely demand quality, originality, authenticity and character.
BYO: What has your audience loved about your clothes?
S & P: The people know what the people has love about us. All we do is put our thoughts, our inspiration, our ideas on our creations and they find something that represents them. This is the greatest joy for us, it's us and we like it.
BYO: In which other countries can your brand be found?
S & P: Although denim is a material that is "loved" internationally, we are mainly based in Mediterranean countries.
BYO: What do we expect from Salt & Pepper jeans in the new season?
S & P: This season we are mixing it up with colours and prints on our jeans. You will see some new designs, something that you have not seen from us so far, but for now won’t say more!
BYO: What is your new campaign based on?
S & P: This year we're not launching just one campaign. We decided to make a mini-series of photoshoots.
BYO: Where can we find you?
S & P: You can find our clothes in the network of partner stores throughout Greece. You can get detailed information about this from our social media channels. And of course on our website, saltandpepperjeans.co
