Named RAINS, the brand naturally delves into the realm of water, aligning its identity with weathered facets of this essential element. In the Spring/Summer 2024 season, RAINS unveiled its "Drenched" collection on the runway, showcasing a range designed to handle diverse weather conditions. The exploration continues with the brand's latest lookbook, examining the standout pieces closely.

During the SS24 runway show last summer, RAINS presented a collection of polyurethane raincoats, each equipped to confront the elements. What set these pieces apart were the thoughtful details such as oversized silhouettes, structural elements, textured accents, utilitarian layering, and cohesive monochromatic themes, collectively presenting an evolved perspective on the traditional raincoat.

The SS24 lookbook delves into the array of eye-catching pieces, spanning outerwear, weather-ready pants, and shorts. The collection features a technical grey rain bomber jacket paired with relaxed cargo pants, a dazzling electric blue ensemble, or a transparent algae-green jacket. This fusion of forward-facing style and functionality defines RAINS' vision for the upcoming season.

Explore the new offerings in the gallery below as RAINS prepares to release its Spring/Summer 2024 "Drenched" collection in the months ahead.

Nov 12 RAINS SS24

Nov 12 Jacquemus Holiday Campaign

Oct 28 Jim Chen-Hsiang Hu. Artist